As we were exploring the GovSpend application’s database, we discovered a trend. We found that schools were choosing Domino’s pizza over other famous franchises more often. So, we began to wonder: what makes Domino’s pizza stand out from the competition?

The initial search, which discovered this information, was pretty simple. We typed “pizza” into the search box and added an agency type filter for “public schools.” To further narrow down the results, we added a date range filter. By saving this search and updating the filters, we could see how the market is currently trending and watch to see if Domino’s will remain the favorite… or if another franchise will beat them out.

Now, we’re left to ponder how Domino’s is winning all these sales. Have they negotiated a group rate? Are they better at creating proposals? Could schools have specific guidelines when choosing their pizza vendors? I guess we’ll never know.

Have you done the research on your industry? One of your competitors could be winning more business than you realize.  Keep an eye on your competitors with the GovSpend app.

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