For EdTech companies trying to grow their market share, it’s imperative to understand how school districts purchase goods and services. From building relationships to navigating buying cycles to pitching value, there are market nuances to use to your advantage and pitfalls to avoid - you just need to know how.

Join us as we host Kathleen Robida, a seasoned sales professional with extensive experience in the K-12 market. During this one-hour session, Kathleen will cover:

- Key characteristics of the K-12 market, including funding and regulation - K-12 buying cycles and how to navigate sales challenges - Sales strategies that work and how to adopt them - EdTech trends and innovations that are reshaping the industry

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