Four years ago, Peter Coomaraswamy, CEO of Complete Book & Media Supply, discovered GovSpend at a tradeshow whose booth was next to his own. Initially, he doubted the representative’s claims about the extensive nature and detail of the data. However, when she pulled it up on the computer, he recognized immediately the powerful information contained in the database.
“I could see that other vendors weren’t necessarily giving the government competitive pricing,” says Peter.
Upon returning to the home office he purchased access to the GovSpend database for the appropriate number of users in his company. Selling to the Government is very competitive and GovSpend ended up paying for itself in about a month by helping CompleteBook.com close many deals in the first few weeks alone.
After 3 years of using the data and winning more business, CompleteBook.com was able to hire more sales reps whose sole focus was working with the GovSpend database to find new potential leads, accelerating through price checking to data mining and lead generation.
In just the last year, CompleteBook.com has seen a 5% growth in sales thanks to GovSpend’s data. CompleteBook.com’s primary focus is to locate potential customers and save them money on the purchase of the products they are looking for. By having some competitive intelligence it makes the sales cycle quicker and “softer” than without the GovSpend platform.
Now, CompleteBook.com is planning for the next year and how it will implement GovSpend in that plan. CompleteBook.com will be searching for new areas of business that the company can expand into.
“There may be some other products that are in our wheelhouse that we’ve never even considered selling to agencies,” Peter says.
CompleteBook.com started with GovSpend when it was new, and as the application has grown and added new features and databases, the CompleteBook.com team has grown their company. “We will use the GovSpend platform as a major tool for growth in the next year”.
About Complete Book & Media Supply: Our business secret: the CompleteBook.com personal touch is more important than our world-class technology. We have 18,000,000 titles of books, e-books, journals, databases, and publications in all formats available, but behind that cutting-edge technology and more than 18,000,000 titles in our online store are staffers whose prime concern is your satisfaction.