Hi, everybody. Anne Halsted here, marketing director at GovSpend, and I'd like to take a couple minutes to show you how the GovSpend platform can support a marketing workflow. I know we spend a lot of time talking about how we support sales workflows, but there's actually a lot of value here from marketers too, especially when it comes to your go to market strategy. So let's say that I am the marketing manager for a regional food distributor who caters to the mid Atlantic market. And let's say that in twenty twenty six, I want to displace some of my largest competitors at k through twelve school districts in the area. And let's say that as part of my go to market strategy, I wanna use LinkedIn to reach these k through twelve school districts, which means I'm going to need a list of school districts that fall into my parameters that I can upload to LinkedIn to build my target audience. In order to do that, I'm gonna come into our brand new agencies module that which you can see here, and I'm gonna use my left hand filters to narrow down to k through twelve school districts, states that fall into the Mid Atlantic region. And to cast a wide net, I am going to set a minimum enrollment rate or count of five hundred, and that's gonna give me the list of school districts that fall into my market. From here, I'm going to open this search in spending and POs, which is gonna give me roughly thirty two million purchase purchases and a little over thirteen hundred agencies, which tells me I have a little more filtering to do. So I'm going to narrow the time frame to twelve months last twelve months, and I'm going to narrow my purchase orders down to my largest competitors. And rerun my search. That's gonna give me a little over ten thousand purchases, but more importantly, it's gonna give me around two hundred and fifty agencies, which sounds about right. So from here, I'm going to export this list of agencies to a CSV file, which is going to give me my target list for LinkedIn. As you can see here, I have agency name, but more importantly, I have agency URL, which is gonna be a really important thing for LinkedIn to look at in order to create an accurate list of agencies.
See how GovSpend goes beyond sales to support data-driven marketing strategies. This walkthrough shows how marketers can use the Agencies and Spending modules to filter and identify targeted K–12 school districts, analyze recent purchasing activity, and isolate competitor spend. Learn how to export a clean, LinkedIn-ready agency list—complete with URLs—to build precise audiences and execute smarter, more focused go-to-market campaigns.


