Join us for a new webinar on B2G marketing with tips on how to reach your government audience. With us will be Shannon Hendrickson, a highly experienced marketer for major US brands, with expertise in market research, brand strategy, and media planning.

During this one-hour session, Shannon and GovSpend host Paige Mockler will cover marketing basics, then apply those concepts to a winning public sector marketing strategy. Specifically, attendees will learn:

- The importance of marketing in a successful commercial strategy - How to size your market, understand the competition, and set goals accordingly - How to build a marketing strategy using SWOT analysis that reaches your target audience - How to get through to your audience with tactics that work for B2G marketing

Don't miss the chance to upskill your B2G marketing knowledge in this interactive session.

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