Case Study: Why an Education Company Chose GovSpend as Its Public Sector Growth Partner

A leading provider of therapeutic, behavioral, and special education services to schools, homes, and communities nationwide was on a mission to better serve students by partnering closely with districts and families. But when it came to growing their public-sector footprint, they faced a familiar challenge: time-consuming manual research and limited visibility into the competitive landscape.

Before partnering with GovSpend, the organization struggled to find and analyze historical data on previously awarded contracts. “Much of our team’s time went into manually searching for previously awarded RFPs, RFQs, and contracts across various district websites and portals,” Cassandra, Director, explained. “We also struggled to easily identify purchasing trends that could help us position our services more competitively in new proposals.”

They needed a smarter, more purpose-built solution so they could proactively find opportunities, understand purchasing behavior, and deliver competitive proposals.

When evaluating potential solutions, the company was looking for more than just access to data. “We wanted a true partnership supported by a team genuinely invested in our success,” Cassandra said.

During their evaluation, GovSpend stood out immediately.  From the first demo, it was clear that the platform was built around helping users take action. GovSpend’s comprehensive spend intelligence, public records request support, and intuitive search capabilities offered the kind of clarity and efficiency they had been missing.

As Cassandra described, “GovSpend wasn’t just selling a product; they were offering a service-driven, solution-oriented experience.”

That approach, combined with powerful data and a helpful support team, solidified their confidence that GovSpend was the right long-term partner.

The team’s trial period proved to be a turning point. From the start, the process was smooth, supportive, and focused on their specific goals. “We were able to see real value immediately,” Cassandra said, “from uncovering new opportunities through the spending and bid databases to leveraging public records requests for insights we hadn’t previously been able to access, such as past contracts or relevant contact details.”

Their experience with public records requests stood out in particular. “The process was intuitive, efficient, and far more streamlined than anything we had used before,” she shared. What impressed them most, however, was the level of hands-on support.

It was clear from the beginning that GovSpend has a dedicated team with long-standing agency relationships and deep expertise. Their responsiveness and coordination ensured that requests were submitted and fulfilled quickly—often faster than expected. The GovSpend team guided the organization through each step, shared best practices, and made sure every request delivered actionable insights.

That level of partnership turned what had once been a time-consuming, fragmented process into a reliable and efficient workflow. The result was faster access to information, stronger confidence in the data, and a clearer understanding of how to use it to make better decisions.

GovSpend quickly became a cornerstone of the organization’s public-sector approach. With access to verified spend data and contract history, the team could now identify trends, anticipate demand, and connect with districts earlier in the procurement cycle. They no longer waited for opportunities to appear on procurement sites, but were proactively engaging buyers before bids were posted.

“GovSpend gives us a clear competitive edge by turning public-sector data into actionable intelligence,” Cassandra said.

They also leaned into the guidance of the GovSpend team during their onboarding, learning to interpret the data strategically and refine their approach. By using GovSpend’s insights, they began aligning outreach with real spending patterns, targeting the right opportunities at the right time, and strengthening both their pipeline of qualified opportunities and overall competitive positioning.

Since partnering with GovSpend, the organization has experienced a significant transformation in how it approaches the public sector education market. What used to take hours of manual research is now focused and automated.

They’ve discovered new markets, uncovered cooperative purchasing opportunities, and gained the confidence to expand into regions that were previously hard to reach. Every outreach effort is now supported by data, every proposal informed by verified history, and every new opportunity discovered faster than before.

As Cassandra put it, “GovSpend has become more than a research tool — it’s a strategic growth partner that empowers our team to be proactive, informed, and confident.”

The company continues to build on its success with GovSpend as an essential part of its growth plan. With better data and stronger insights, they can now identify opportunities faster, connect more meaningfully with agencies, and drive measurable results nationwide.

“Success with GovSpend means continuing to grow our public-sector presence and impact by using data and insights to guide our decision-making,” Cassandra said. “It’s a key part of how we expand our reach, helping us identify the right opportunities faster and strengthen our competitive positioning nationwide.”